Too much of a salesman
We have all heard the there is a time and a place for everything. Have you ever been to that birthday party or wedding, where that guy across the table from you, hands his business card to everyone then proceeds to explain how he can get you a better return on your investments, takes notes, asks lots of personal questions.
Now, a lot of planning goes into seating arrangements, if you don't believe me, you can ask any Bridezilla. You’re going to be partying for the next 4 to 8 hours; it is only natural to want to know who is sitting across the table from you. There is a line. Business cards, yes, taking names and doing presentations, no.
It is inevitable, you are going to follow leads, and you’re going to make cold calls. For that, you'll need a thick skin, but the kind of guy that doesn't take no for an answer is pushing it too far. If they have told you, “some other time”, ten times or if you think going over their head to make the sale is going to endear you to your client, you are mistaken. Your time would be better spent following fresh leads.
Taking your clients for granted
When your customers call you should respond quickly. Be sure they can contact you in an emergency situation or leave a message saying when you'll be back and respond promptly thereafter.
Just because they are doing business with you now doesn't mean they will continue. Listen to what their needs are, maybe they have changed. When you become complacent you open the door for your competitors to take your clients away.
Never ever use your relationship with your clients, either current or past, as a means to charge exorbitant pricing.
Not showing gratitude
A sincere thank you goes a long way with clients. Clients are not expecting you to kiss their butts; they just want to know that their business is appreciated. An appropriate thank you will give them reassurance that they made the right decision choosing you.
A thank you note for small purchases is certainly appropriate. Larger purchases, let's say a contract for a remodel, a fruit basket. Purchasing a new home, a dinner for two is a bit more and would be more appropriate.
Inappropriate networking will alienate your current and prospective clients. They are not looking for pushy, flaky, complacent unappreciative people to do business with, would you?
Use this as your guideline to proper networking and a great way to cement your relationship with your clients and build your business.
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