It is good practice to show your customers your appreciation. We have discussed this before. Now, let's look at this a bit closer. There is actually two parts to this equation. Something needed to be done for someone to show appreciation.

My Parents had ingrained this in me since I was a child.

When the waiter brings me my meal, I say thank you. When someone holds that door open for me, I say thank you. If I got two Items in my hand they allow me to go to the front of the line, I say thank you.

If I didn't say thank you, I knew what to expect. Ah, yes! But that was a different time.

Though the principle is the same, it is a bit different these days. People just don't seem to readily give out “Thank You's” anymore. Like treasure, they hoard them like a child stashing away the Halloween candy in the closet. You know, the candy that even your brothers and sisters have no clue about.

No! These days you need to ask for that thank you. More importantly it needs to be posted on the internet. It is called “Content”, and those with the most “Content” win.

Not everyone will submit a “Thank You”, a testimonial, a review or survey. It is unreasonable to expect that they will.

However, it is not unreasonable ask. In fact, I would go so far as to say, these days it is unreasonable to pass-up an opportunity to ask for that “Thank You”.

BTN has provided a convenient way for you to gather those “Thank you's” and add content, that may help you get noticed a bit easier.

I recently exercised the use of BTN's “Rate This Member” survey with positive results.

I emailed my customer his receipt and in the email I thanked the customer and followed it with the following excerpt.:

I also have a link to the BTN Website.”

It should take you right to the page that has my picture. Underneath my picture is a link that will say “Rate This Member”.

Click on it, a small window will Pop-up and just check the boxes and leave a comment.

(Your personal information will not be posted, just your rating and comment.)

It is so critical these days to have content for your websites so a person can pop-up on the search results. I would really appreciate any kind words you can offer. This is content and will help me get noticed easier.

It has been a pleasure to have met and been of service to you. I want to thank you again and Brian

Sincerely… Dominick Giambona

Note the basic components of this email. :

Open with something positive. (I thanked him for the job)

State your business. (I enclosed his receipt)

Add your link. (It is right in front of them in the email. What can be easier?)

Explain what it is and what he can expect. (No Surprises)

Reassure them. (Trust is part of business. This is where it is tested)

Explain why. (Tell them why this is important to you.)

Close (I closed with a thank you. Redundant, yes, but people love thank you's and will always make an exception for them.)

You can copy this word for word or change it completely. This is merely a suggestion. If you do it enough, you will find what works best for you.

Everybody with access to the internet is can find information on you. The majority of people take most of it at face value.

You need to take charge of the information people see. You need to toot your horn. You need to ask for those referrals. You need to ask for the testimonials. You need to post them on the Net.

You need to put as much positive content out there as humanly possible. It will help you get higher results on the search engines and will push down negative results into the lower rankings.

You are in charge of your destiny. With the help of the tools BTN has at your disposal, success yours for the asking.

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