Personally, you are your business, you are your brand. You want to make a memorable impression because that is the impression people will have of your business.

You want people to remember you, in a positive light. Here are a few things that may help.

First, there is that sweet spot to being memorable. It lies between blending into or getting lost in the crowd and swinging from the chandelier and breaking the ice with your best fart jokes.

You don't have to try to hard or hog a conversation. After all, I prefer my doughnuts glazed not people. Spewing out mindless chatter is the quickest way for people to glaze-over and shut out.

The rule is engaged and attentive. Think of it as a value thing. Less is more. Understanding the subject and one really smart comment during the conversation is all you need to make a memorable impression.

When it comes to what you do. Keep it short. People won't remember if it is long. People will remember few things. You want them to remember the key elements:

Your name

Your business name

Your product or service


For example:

Last week I ordered a product from a company called Gallina. I told the lady there that Gallina was Italian for chicken. I am Italian it was a short conversation. Since then, when we speak, we almost always have a cordial comment or two before we get down to business.

She recalls my order details and even all the products and questions I asked about that aren't on the order in front of her. I can't forget Ashley and her company (Gallina) and likewise she will remember me.

So if there is a special story about the name of your business or your one of a handful of people that do a particular service, or you sell widgets that turn twinkies into vitamins. Concentrate on the key elements and incorporate one or two into the conversation and keep it short.

The common misconception is “Great Logo equals a Great Brand” But a truly great brand is much more. A great brand incites emotions and value that you can't forget. It's a reflex that triggers your memory.

In networking situations and one on one's, no one is better at planting those reflexes than you. You're your best brand and your best brand is 'YOU'.

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